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4 Questions you should think about when putting your logo in your slides

March 7, 2010

Here are a few questions that you might consider asking yourself the next time you plan on putting your logo in the corner/on the bottom/in the background of every slide in your deck.

Question 1. Have you ever bought a business service/product based on the prettiness of the presenter’s logo? Did the appearance of their logo even factor into your decision?

Question 2. Would having your logo tattooed into the corner of your forehead increase your chances of making a sale in a client meeting? Would it enhance the important points in the conversation in any way?

Question 3. Do you start every new sentence in your sales pitch or conversations by reintroducing yourself and your company? Would that seem like a normal way to interact with another human being?

Question 4. Have you ever given a presentation so long that the audience actually forgot who you are and why you were presenting to them by the time the last slide went up on screen?

I am hoping the answer to all of those tricky questions is a resounding “no”. If this is the case I would kindly ask that you refrain from plastering your logo all over your slides. Keep your “branding” on the first and last slides and get creative/effective with the rest!

2 Comments leave one →
  1. March 7, 2010 8:01 pm

    So true, company logo, because we really want the business client logo and of course if a third party or a project is involved their logo! I guess the thinking is; if we have a really good template that’s the pitched covered! Multinationals and Government agencies have a lot to answer for when it comes to logo infested slide decks

    • March 7, 2010 9:17 pm

      I have seen some pretty absurd ones alright, where there is as you say the company log, client logo, 3rd party logo, then some sort of strapline in the top corner and a giant logo in the background leaving quite a small amount of room for anything else!

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